When homeowners are looking for a contractor to provide a service for a project that they need done, they want simplicity. They need something fixed or cleaned up, and done right. They want to be able to schedule an appointment right away. They don't want to call your company and get an answering machine, be bounced around from person to person, or have to wait for a call back. In these cases, they will likely start calling around, and end up going with another company; one of your competitors. That's why contractor lead sites can be a huge asset to your company.
How are contractor lead sites beneficial?
Contractor lead sites can be a great asset to your business, because they have seasoned reps who are trained in your industry. They can answer questions, schedule appointments, all while responding quickly, just like the homeowner wants. Pronexis has lead handing tools in place to provide its customers with up to double their lead conversion rates.
Pronexis recruits the best accent neutral representatives across the USA, who are tenured, smart and trained to convert. You can get a free analysis, and they will also run a speed test on your entire network and give you a detailed report on how it is performing. Their Lead Inhaler can slice up an email lead and record it in their system, and they work with many lead producers including Thumbtack, HomeAdvisor, and Porch.
There are a lot of unanswered questions on the topic of contractor lead sites, and I've helped to answer some, and break it down so that it is easy to understand.
How do contractors get leads?
There are numerous ways that a contractor can get leads. Some of the top lead resources are by setting up your website to receive contractor leads, listing your business in local directories and promoting your site on social media. Other ways to get leads include running advertising campaigns such as newspaper and online ads, as well as radio and print ads.
How do contractors get clients?
It's no secret that the thought of starting a company is much easier than actually running it. There is a lot of competition in most contracting areas, so it can be hard to get clients.
- Referrals - Word of mouth is huge in this type of business, so it is important to do the best job that you can do, and to keep in touch with past clients. If a client is happy with your work, and find you to be personable, they will be more likely to refer you to their family and friends who are seeking the same kind of contract work.
- Go door to door - When contractors are working in my neighborhood, they go knocking on doors to introduce themselves and offer their services.
- Offer free estimates or touch ups - This can be a great way to get new customers, so offer one or both if you are able to.
- Advertise - There are many ways that you can advertise your business. Try digital and print ads, social media and flyers on bulletin boards around town, to start with.
Whatever route you go when it comes to advertising your business, be sure that there is a way for potential customers to reach you, and that there is follow through. That could be one of the biggest benefits that contractor lead sites can help provide for your business.