I am Star Wars obsessed so I am super excited to share with you that STAR WARS: THE FORCE AWAKENS products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.
The Force Awakens?Around the World, EVERYONE is invited to join the epic global event on YouTube. Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia,? Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.
The?Star Wars?YouTube channel?will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT ?(11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by?Star Wars: The Force Awakens.
The global unboxing event will incorporate traditional toy unboxers such as the popular?EvanTubeHD, channels featuring families such as?Bratayley, lifehack specialists such as?ExpCaseros, gamers such as?AlexBy11andStar Wars?fans from around the world, including?Chris Pirillo, bringing with them a broad audience and appeal.
The global line-up includes:
|
COUNTRY
|
CITY
|
MAKER TALENT
|
LOCAL TIME 9/3
|
EDT
|
|
Australia
|
Sydney
|
Bratayley
|
07:45
|
17:45 9/2
|
|
Japan
|
Tokyo
|
Einshine
|
11:00
|
22:00 9/2
|
|
Korea
|
Seoul
|
Dollastic
|
12:00
|
23:00 9/2
|
|
Hong Kong
|
Hong Kong
|
Dante Basco
|
12:00
|
00:00 9/3
|
|
France
|
Paris
|
AyPierre
|
09:00
|
03:00 9/3
|
|
Spain
|
Madrid
|
AlexBy11
|
11:00
|
05:00 9/3
|
|
Germany
|
Berlin
|
Reyst
|
12:00
|
06:00 9/3
|
|
England
|
London
|
GamingBeaver
|
11:30
|
06:30 9/3
|
|
Brazil
|
Rio de Janeiro
|
Malena010102
|
08:30
|
07:30 9/3
|
|
USA
|
New York
|
EvanTubeHD
|
08:30
|
08:30 9/3
|
|
Canada
|
Toronto
|
Quill18
|
09:00
|
09:00 9/3
|
|
USA
|
Chicago
|
HobbyKidsTV
|
08:30
|
09:30 9/3
|
|
Mexico
|
Mexico City
|
ExpCaseros
|
09:30
|
10:30 9/3
|
|
USA
|
San Francisco
|
Chris Pirillo
|
08:00
|
11:00 9/3
|
The full schedule also is availableatwww.StarWars.com.
Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with?Star Wars?commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent?Star Wars?events.
The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase?Star Wars: The Force Awakens?toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part.
Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday. I can’t wait to see what toys are unveiled so I can buy them for myself!
