With the ever changing rules and algorithms for Facebook, it seems the average brand and blogger cannot keep up. How do you grow your Facebook following in a legitimate way? There are hundreds of methods brands and bloggers use to grow their Facebook following. Today we will focus on just 5 ways to grow your Facebook following.
5 Ways to Grow your Facebook Following
Always Follow the 80/20 Rule
This concept has been proven to work well for just about any niche that has a Facebook page. The rule states that you should share 80% social type updates whereas just 20% should be promotionally based. Within the 80% social type updates, you should think about sharing updates from other Facebook pages that fit within your niche as well as engaging questions or conversations. The 20% of promotional material is pretty straight forward. The content can be you promoting your own blog post, sales or products.
Ramp up Overnight Content
While it’s best to review data from your Facebook page analytics area, you should know that overnight content may reach more people. When you create updates to post overnight using Facebook’s schedule feature, you will find that your updates sit first on users lists in the morning when they are surfing Facebook over their morning cup of coffee. You will find that most people surf Facebook after their kids have gone to sleep as well as first thing when they wake up in the morning. Learn to reach people during those hours with overnight content.
Comment as Your Page
While it used to be much easier to comment and surf Facebook as your page, the option is still there, it’s just a little more tedious. Take time each day to leave thoughtful comments on other pages, change the little icon to your page name versus your personal name on Facebook when leaving a thoughtful comment. Doing this on a regular basis will increase awareness that your Facebook page exists and bring over some new followers. Always be certain to leave thoughtful comments, do not spam other Facebook pages with nonsense one word commentary.
Set the Tone Based on Engagement & Reach
Last, but certainly not least, be aware of what content gains your Facebook the most reach and engagement. Knowing your target audience, meaning what your followers are interested in, will help to create and share content relevant enough to grow your Facebook following. If your target audience is mostly women, then appeal to that target audience. Be sure to use the 80/20 rule, schedule overnight updates that reach this demographic and be active to commentary on your page. Always reply to those who comment and use the “invite” feature on Facebook pages to change someone from just liking your status update to following your Facebook page.
Each of these tips will help guide you forward in Facebook growth so that you can reach more people. With each new day comes another moment to work on these ways to grow your Facebook following. Let us know how you do with these tips, and offer any suggestions you may have in the comments below.