I received a sample for this review/feature. Opinions expressed are my own.
I LOVE back to school supplies. I love shopping for them and even using the supplies. It is probably because I enjoy being organzied. So I really enjoy this time of year. I am excited to share with you that Pharrell Williams along with his creative collection i am OTHER has launched a vibrant and inspiring back to school collection with Yoobi. If you aren’t familiar, Yoobi is a school and stationery supply company based on awesome products with an amazing cause. For every item purchased from Yoobi, they donate an item to a classroom in need right here in the U.S.
The Yoobi x i am OTHER collection features inspiring designs encouraging kids to embrace what makes them different and to realize that is what makes them special. The collection includes an array of designs with inspirational quotes as well as fun patterns encouraging kids to be themselves while also embracing their creativity and having fun while learning.
Here is a video of Pharrell speaking to the collection in his own words.
The Yoobi x i am OTHER partnership is a naturally synergistic collaboration considering both brands’ strong belief in changing the world one kid at a time by providing them with the resources they need to be successful. Yoobi x i am OTHER embodies a positive message about self-acceptance, individuality and motivation to meet one’s potential while giving back to those less fortunate.
The collection features over 50 unique items including a wide range of i am OTHER designed notebooks and binders, backpacks, pens and pencils, folders, lunch bags, and more.
The Yoobi x i am OTHER collection will impact the lives of kids in need. Since their launch in June of 2014, Yoobi has donated supplies to over 1.5 million students across the nation with the goal of reaching 2 million by end of summer. With this year’s back-to-school partnership, Yoobi hopes to not only continue to give items to kids in need, but to also spread i am OTHER’s powerful message of individuality, giving back to your community and embracing that which makes us different, makes us special. There is an OTHER in all of us.
This little backpack is actually an insulated lunchbox! How ridiculously cute is that! All these pictures are but a small example of i am OTHER as well as other Yoobi products available. Let your child browse the store and pick out what speaks to them.
The x i am OTHER collection, founded by Pharrell Williams, is a creative collective specializing in music, film, television, fashion and technology. The multi-faceted entertainment company serves as the umbrella for Williams’ various ventures. Built on the philosophy that individuality is the new wealth, this sentiment flows through each project. With offices in NY and LA, the collective creates content with a unique voice and no regard to rules.
This exclusive back-to-school collection is available across Target stores nationwide. Happy back to school shopping to you all!